Base $125k -$140k + 24% bonus
Reports to Group Director, Retail Analytics
Local candidates only; must be US Citizen, PR or Green Card HolderCorporation owns and operates the world's largest, transaction-level, shopper-data warehouse- powering media networks to intelligently connect CPG, health care, and retailer marketers with specific audiences. .
Summary
The Analytics Director is within Analytical Services - Consumer Insights/ Targeting/Testing and is responsible for managing analytical support within regional office, working closely with Sales VP's to provide support to key clients to acquire and maintain business and to identify key client issues and address them with analytical solutions. This role is 50% client facing (going on client sales calls with Acct Mgt); 50% hands-on data mining.
RESPONSIBILITIES:
This position is responsible for conducting sophistical quantitative analyses of the impact of previous Marketing events as well as for identifying future opportunities to leverage the Corporation network and going on external client facing calls with Exec Dir of Business Development.
- Work with VP, Executive Directors, and Directors of Business Development to build relationships with Brand Management and Market Research.
- Coordinate the analysis of Firms' events by ensuring that third parties use the correct analytical methodology with the use of program information provided by Firm.
- Identify for external and internal customers the opportunities that exist on the Firm network of stores utilizing both store and household level data.
- Work with and train VP, Executive Directors, and Directors of Business Development on the benefits of proper program design and how it relates to volumetric impact in analysis. Train on how to present and position information in the sale of Firm promotions.
- Utilize data from firm's transactional and household databases to develop presentations for clients that provide business insights and evaluation of promotional events.
- Work with corporate technical staff in the development of new analytical products. Make recommendations for new ways of utilizing Firm's internal databases.
- Manage staff - hire, train, appraise performance, make salary recommendations as role evolves.
QUALIFICATIONS:- Bachelor's degree required. Advanced degrees in relevant areas of focus a major plus.
- 7-10 yrs of experience with at least 3 years retail analytical experience or CRM in an analytical capacity including methods including linear regression, predictive modeling, cluster analysis, and the design and analysis of controlled experiments.
- Proficient in the use of IRI/ACNielsen data to analyze promotional events and product trends
- Strong presentation and client-facing skills.
- Expert hands-on experience in statistics, modeling and segmentation. Expertise in the professional use of at least 2 stat sw pkgs- SAS, SPSS, STATA. Advanced use of SAS highly preferred. Ability to extract data from a lg data warehouse using SQL. Experience in a large scale, big data environment. Proficient in Microsoft Office software.
- Customer Focus (customer orientation; responsiveness; relationship building; explain complex methods; maintain integrity while meeting customer needs)
- Retail/CPG experience in an analytical capacity required - marketing mix analysis, consumer behavior analysis, syndicated data sources, traditionally accepted measures
- Background Ck and drug screening conducted
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