Marketing Analytics Consultant (Atlanta, GA)

SUMMARY:

Growing Marketing Analytics firm seeking an experienced consultant to work with clients to identify and develop solutions to marketing problems. The Marketing Analytics Consultant will be responsible for creating and implementing advanced analytical approaches to enhance profitability and optimize amount and mix of spending on marketing activities.

The right candidate has a mix of analytical and consultative skills – possesses strong SAS skills, understands the value proposition of data mining and analytical methods, and has experience in measuring marketing ROI and optimizing marketing spend across media types and customers. To be successful the consultant must have a strong work ethic and a “nothing is beneath me” attitude.

PRIMARY RESPONSIBILITIES:

Research and develop analytical solutions to solve marketing problems, including customer targeting for marketing campaigns, loyalty/retention, customer segmentation, marketing mix, marketing optimization, marketing ROI measurement, and customer satisfaction measurement.

Consult heavily with business users to ensure that analytical solutions are tailored to business needs and will support or result in actionable customer strategies; participate in implementing solutions.

Use information design concepts and principles to create effective presentations and other visuals that convey analytical results clearly and effectively, present results to clients.

Approximately 25 percent of this position involves client interaction, 75 percent involves statistical and econometric analysis. Willingness to be hands on is a must.

Enhance value of analytical solutions through demonstrating to clients the usefulness of solutions, through measurement, and consulting to enable client to better leverage solutions.

KEY COMPETENCIES:

Judgment Strategic Skills Pragmatism Resourcefulness Adaptability Customer focused Accountability

PRACTICAL WORK EXPERIENCE:

At least two years of experience in one or more of the following areas: · Statistical model development utilizing SAS and other statistical programs · CRM/Database Marketing/Analytics Consulting · Marketing Mix Analytics and Optimization · Marketing ROI Measurement · Or academic research equivalent

EDUCATION REQUIREMENTS:

Education: BA, BS required; graduate degree preferred

Preferred disciplines of study include Economics/Econometrics, Statistics, Operations Research, Industrial Engineering, Finance or Mathematics. Also considered is a Business Administration, Marketing or Management degree with a strong quantitative focus.

ADDITIONAL REQUIREMENTS:

· Strong general project management skills. · Ability to collaborate and work within a team environment, taking direction from and giving direction to teammates, ability to work independently and manage time effectively. · Ability to collaborate with clients to understand their needs, develop analytical solutions to solve those needs, and communicate solutions to client in a clear, simple, understandable manner. · Experience in using SAS for analytics development. · Strong understanding of marketing analytics, including the need for marketing managers to justify their marketing spend, and the analytical techniques that allow them to measure the benefit of various marketing activities. · Ability to work under stringent deadlines and be multi-task oriented.

ABOUT US:

FivexFive builds analytics solutions for marketers who need to understand and justify return from their marketing expenditures. Our goal is to reinvent the business of marketing ROI analysis by bringing to market new solutions and technology allowing marketers to look deeper into what’s driving their return on investment. www.FiveXFive.com

This position is located in our offices in the Perimeter area of Atlanta.

For immediate consideration apply online at this web site or submit your resume directly to phopper@fivexfive.com .