Senior Manager, Marketing Forecasting and Analysis (Los Gatos, CA)

THE ROLE:

The Manager Marketing Forecasting & Analysis will be a key contributor to strategic analyses and subscriber key metrics forecast that enable Netflix to grow as quickly as possible while achieving EPS goals. He / She will be part of the Marketing Forecasting & Analysis team reporting to the Director. The Manager will lead and collaborate to accomplish a number of highly important analytical projects that will drive the Company’s bottom line. He / She will have exposure to many aspects of customer acquisition, and work in cross-functional teams with Marketing channel managers, Consumer Insights, Financial Planning & Analysis, and Business Intelligence.

Netflix is a leader in providing a large selection of entertainment content via physical and electronic delivery mechanisms. We have deep experience in serving customers and achieving high satisfaction levels. Netflix believes in using an analytical approach to drive strategic and tactical decisions. Marketing at Netflix is responsible for building the subscriber base, generating revenue, and providing critical input in product and service offerings. The group is lean, dynamic, fast-paced, and staffed with people who are analytically agile.

Netflix employees are fully-formed adults who are passionate about the company and its course, and have major impact on the Company’s performance. The Manager Marketing Forecasting & Analysis is expected to perform analyses from start to finish (i.e. identify problems / areas of interest, structure analyses, gather data, generate insights, and communicate findings). He / She will have frequent interactions with senior management, and have visibility to the firm’s strategic agenda.

The Manager will be based in the Company’s headquarters in Los Gatos, CA.

RESPONSIBILITIES:

The Manager will be responsible for independently structuring and performing analyses and generating insights related to Netflix’s marketing programs for new subscriber acquisition and existing subscriber retention.

Specific responsibilities include:

Forecast key subscriber metrics based on a number of statistical methodologies

Build and maintain predictive models based on internal and external data and test assumptions to improve accuracy Segment existing and potential customer base Analyze key predictors of subscriber acquisitions and cancellations Generate recommendations to improve marketing efficiency and subscriber retention Lead and support strategic value-added analyses

Identify critical analyses to optimize marketing spend and maximize profit for the company Analyze impact of specific Company actions and results from price and promotion testing Understand and refine lifetime value analyses to guide spending and investment decisions Research, track, and generate insights in competitive entertainment landscape and overall market trends

Generate key questions and hypotheses Utilize external and internal sources to develop understanding of consumer behavior and competition Develop thoughtful and actionable recommendations in terms of strategies and tactics Create, refine, and maintain a set of tools, models, and reports to track key metrics, identify trends, and report to the Marketing team and senior management

QUALIFICATIONS:

The ideal candidate will have at least 3 years of experience in a highly analytical environment performing complex financial and statistical analyses, and generating data-driven insights. Experiences in marketing analytics for consumer-facing companies, financial institutions, or subscription businesses are highly valued. Qualified candidates are likely to have held analytical roles in marketing analytics, business intelligence, management consulting, and investment or industry research.

The successful candidate should have a strong track record of identifying key questions, performing analyses efficiently and independently, and communicating findings in a clear and concise way. He / She must thrive in a fast-paced environment, enjoy working with “super smart” people, possess an entrepreneurial spirit, focus on generating results, and exhibit the highest personal and professional standards of integrity and ethics.

In addition, the successful candidate should:

Be comfortable with conducting quantitative and qualitative analyses processing a large amount of consumer and operational data Have extensive experience with data mining, forecasting, and statistical analytics tools, such as SQL (Toad), SAS, SPSS, Microstrategy, Discoverer, and MS Access Be an expert user of MS Excel (pivot tables and macros) and PowerPoint Be an effective communicator in both one-on-one and formal presentation settings Have basic understanding of financial statements and basic accounting principles Have Bachelors degree in economics, finance, marketing, statistics or other technical subjects from a top-tier university; An advanced degree is a preferred

COMPENSATION:

An attractive compensation package consisting of base salary, stock options, 401K (with match), comprehensive benefits, and relocation will be offered to the selected candidate.

For quick consideration:

http://jobs.netflix.com/applyFlix.asp?flix?flix2420?jneal?33